520M is an outdoor culture platform launched in collaboration with ISPO and Highsnobiety for their Winter Expo in Munich. At Studio Gruhl, we developed a microsite identity to support the launch, uniting editorial storytelling with product. The platform serves as a cultural filter, where editorial context shapes product relevance and positions 520M at the intersection of outdoor fashion and contemporary culture, framing content as the lens through which products are discovered. Role: Senior Designer, with Studio Gruhl.