Performula is a health startup creating hyper-personalized nutrition supplements using over 200 nutrients. While at Studio Gruhl, a future-focused visual system was developed, rooted in scientific precision. The brand is anchored in a forward-looking tech aesthetic, with clinical rigor expressed through a Swiss grid that ensures clarity and consistency across all touchpoints.
TSIC is a venture capital firm investing in unconventional technology from the earliest stages. While at A Color Bright, a brand identity was created to reflect TSIC’s determination to stand apart in the modern VC landscape, drawing inspiration from early internet aesthetics. A fully customized, usable brand typeface was developed as part of the system.
A microsite identity for 520M, an outdoor culture platform launched in collaboration with ISPO and Highsnobiety while at Studio Gruhl. The platform explores the present and future intersections of outdoor fashion and culture, bringing editorial storytelling and digital experience together in a focused, streamlined way.
Out-of-home art and design direction for Cash App’s largest U.S. campaign to date, created while at Studio Gruhl. The flexible, typography-led design system spanned print, digital, and motion, and was rolled out across the U.S. in New York, Atlanta, Chicago, and Houston, culminating in a Union Square takeover.
Event identity for Zeit Online’s Das Ideenfestival 2024, an event designed to break from traditional hierarchical conference formats. Created while at A Color Bright, this visual system uses dynamic, interacting forms to create a sense of conversation, reflecting the festival’s collaborative approach.
Revamped the global website and individual sites for Fotografiska’s five international locations: New York, Stockholm, Tallinn, Berlin, and Shanghai. Worked with the team at A Color Bright to introduce a refreshed UI library and modern typographic system.
Throughout her career as a designer in Berlin, Emma has collaborated with clients in the arts and culture sphere, including Highsnobiety, Ottolinger, LAS Art Foundation, H&M, and Lacoste. Her work spans brand and identity design, art direction, custom logos and typefaces, digital experiences, design systems, and print publications.