Rerun helps robotics teams interpret real-time data, enabling faster system development and iterations. Inspired by the tagline “See What Robots See,” led the development of Rerun’s brand world, combining the colorful kaleidoscopic aesthetics of robotics visualization with the sturdiness of real-world physical engineering to create a system that is expressive as it is solid. Role: Design Lead/Senior Designer, with Studio Gruhl.
Performula is a health startup creating hyper-personalized nutrition supplements using over 200 nutrients. The goal was to develop a scalable visual system grounded in scientific precision. The identity pairs a technology-driven aesthetic with clinical clarity, envisioning not only the present positioning but where they see themselves in the future of healthcare. A strict Swiss grid ensures consistency across all brand applications. Role: Senior Designer, with Studio Gruhl.
Event identity for ZEIT Online’s Das Ideenfestival 2024, designed to move away from traditional hierarchical conference formats while being catered towards younger creatives and makers. Developed at A Color Bright, the visual system uses dynamic, interacting forms to reflect dialogue and collaboration. Research into sociological diagrams mapping how people interact in conversation informed a system that visualizes exchange and participation. The result translates the festival’s participatory approach into a flexible, youthful identity. Role: Brand & Digital Designer, with A Color Bright.
TSIC is a venture capital firm investing in unconventional early-stage technology. At A Color Bright, we created a brand identity to position TSIC distinctly in the VC landscape, signaling bold, forward-thinking vision. Drawing from early internet aesthetics, the system reinterprets them through a refined, otherworldly lens, anchored by a custom typeface that reinforces a unique, recognizable visual language. Role: Brand & Digital Designer, with A Color Bright.
520M is an outdoor culture platform launched in collaboration with ISPO and Highsnobiety for their Winter Expo in Munich. At Studio Gruhl, we developed a microsite identity to support the launch, uniting editorial storytelling with product. The platform serves as a cultural filter, where editorial context shapes product relevance and positions 520M at the intersection of outdoor fashion and contemporary culture, framing content as the lens through which products are discovered. Role: Senior Designer, with Studio Gruhl.
Out-of-home art direction and design system for Cash App’s largest U.S. campaign to date, developed at Studio Gruhl. A flexible, typography-led framework was created to scale across print, digital, and motion. The campaign launched nationwide, with activations in New York, Atlanta, Chicago, and Houston, culminating in a final Union Square takeover. Role: Senior Designer & Art Direction, with Studio Gruhl.
Revamped the global website and individual sites for Fotografiska’s five international locations: New York, Stockholm, Tallinn, Berlin, and Shanghai. Worked with the team at A Color Bright to introduce a refreshed UI library and modern typographic system to the brand’s digital presence. Role: Brand & Digital Designer, with A Color Bright.